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Wednesday, September 26 • 3:40pm - 4:15pm
Simple Process, Big Gains: How to Get Your Organization to Adopt New Technology - Cerkl + The Health Collaborative

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By applying a simple implementation process, your organization will make big gains in engagement and retention.

The Health Collaborative, having such a diverse audience and one email newsletter meant that no one was receiving a communication experience that truly spoke to them and the audience was checking out as a result. To elevate communications they needed advanced analytics, so the Health Collaborative turned to Cerkl to personalize their email newsletter.

Learn how The Health Collaborative navigated the internal waters to get IT, leadership, and human resources to adopt new technology and techniques, including how to:

  • Utilize AI is to tag content and deliver it to each audience member based on his or her interests
  • Empower, engage, and excite your audiences
  • Collect data that you can use to make communication improvements 


Shannan Schmitt, Director, Development & Communications
The Health Collaborative 


Tarek Kamil, CEO
Cerkl

Speakers
avatar for Tarek Kamil

Tarek Kamil

CEO, Cerkl
Tarek is passionate about creating value in the world using big data and AI. At Cerkl, they are using behavioral analytics, machine learning and personalization to bring "intelligence" to the ever-growing flood of content being created. People are overwhelmed, Cerkl delivers the content... Read More →
avatar for Shannan Schmitt

Shannan Schmitt

Director, Development & Communications, The Health Collaborative



Wednesday September 26, 2018 3:40pm - 4:15pm CDT
DoubleTree by Hilton Hotel Nashville Downtown 315 4th Ave N, Nashville, TN 37219, USA